Main Consumers.
Only competitive swimmers, coaches of swim teams, and those in pursuit of exercise will have use for the majority of the equipment sold. Other than lap swimming goggles are the only truly useful item to all potential consumers, although they are more pricey due to the fact that they are specialized for racing.
Customer Profile.
Age: 6-80
Gender: M/F
Race: Any
Nationality: Any
Income: Any
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