Friday, July 22, 2011

Product Differentiation

Competition.
Swim Outlet - http://www.swimoutlet.com/
Keifer - http://www.keifer.com/


Integration and Differentiation.
Since H2O Clothing Company is in essence an outlet store, availability and prices will separate our company from the rest.  Also there will be frequent buyer discounts and bulk order discounts for teams. H2OCC will carry some of the same brands, though will not carry many of the same products.  The main competition carries many various brands without any specialization on competitive swimming.  At H2OCC you can find all the major competition swim wear brands at valued prices.

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