Saturday, July 23, 2011
Company Intro
H2O Clothing Company is an online swim store where swimmers and coaches are able to purchase various types of suits and equipment.
We are currently working on a fully functional site at www.H2Oclotheme.com
Friday, July 22, 2011
Overview of Products & Services
What we will sell.
Many products commonly used in competitive swimming will be available at H2O Clothing Company. Race suits, training suits, drag suits, and even wet suits for open water swimmers will be in stock, training equipment such as goggles, paddles, pull buoys, snorkels, kick boards, parachutes, resistance bands, and fins can also be purchased. Not only will this equipment be available but we will also carry starting blocks, lane lines, timing systems, pace clocks, and backstroke flags.
Why we Started.
Swimmers are always in need of new suits and equipment and it just isn't that big of a sport to have these products show up in sporting goods stores. With an online shop catering specially to competitive swimming, customers can find everything they need without the hassle of searching and searching through various swim store sites.
Many products commonly used in competitive swimming will be available at H2O Clothing Company. Race suits, training suits, drag suits, and even wet suits for open water swimmers will be in stock, training equipment such as goggles, paddles, pull buoys, snorkels, kick boards, parachutes, resistance bands, and fins can also be purchased. Not only will this equipment be available but we will also carry starting blocks, lane lines, timing systems, pace clocks, and backstroke flags.
Swimmers are always in need of new suits and equipment and it just isn't that big of a sport to have these products show up in sporting goods stores. With an online shop catering specially to competitive swimming, customers can find everything they need without the hassle of searching and searching through various swim store sites.
Why we will succeed.
Being a swimmer this equipment is always needed but not all can be found in the same place. With all products being available on one site at lower prices, the hassle of searching is done. Just type in what you would need into the search bar and it pulls up all brands available.
Target Market
Main Consumers.
Only competitive swimmers, coaches of swim teams, and those in pursuit of exercise will have use for the majority of the equipment sold. Other than lap swimming goggles are the only truly useful item to all potential consumers, although they are more pricey due to the fact that they are specialized for racing.
Customer Profile.
Age: 6-80
Gender: M/F
Race: Any
Nationality: Any
Income: Any
Only competitive swimmers, coaches of swim teams, and those in pursuit of exercise will have use for the majority of the equipment sold. Other than lap swimming goggles are the only truly useful item to all potential consumers, although they are more pricey due to the fact that they are specialized for racing.
Customer Profile.
Age: 6-80
Gender: M/F
Race: Any
Nationality: Any
Income: Any
Product Differentiation
Competition.
Swim Outlet - http://www.swimoutlet.com/
Keifer - http://www.keifer.com/
Integration and Differentiation.
Since H2O Clothing Company is in essence an outlet store, availability and prices will separate our company from the rest. Also there will be frequent buyer discounts and bulk order discounts for teams. H2OCC will carry some of the same brands, though will not carry many of the same products. The main competition carries many various brands without any specialization on competitive swimming. At H2OCC you can find all the major competition swim wear brands at valued prices.
Swim Outlet - http://www.swimoutlet.com/
Keifer - http://www.keifer.com/
Integration and Differentiation.
Since H2O Clothing Company is in essence an outlet store, availability and prices will separate our company from the rest. Also there will be frequent buyer discounts and bulk order discounts for teams. H2OCC will carry some of the same brands, though will not carry many of the same products. The main competition carries many various brands without any specialization on competitive swimming. At H2OCC you can find all the major competition swim wear brands at valued prices.
Product Marketing
Marketing Techniques.
Ads on various sites that pertain to swimming will be fully utilized as well as word of mouth. Also, a representative will travel around the country speaking to various club teams nationwide and presenting the team's coaches with bulk discounts and frequency discounts.
Methods.
Ads are everywhere online and for H2OCC, ads on sites that competitive swimmers frequently use will reach the largest percentage of the target market and come at the lowest cost. Word of mouth is free and will come as the market increases.
Ads on various sites that pertain to swimming will be fully utilized as well as word of mouth. Also, a representative will travel around the country speaking to various club teams nationwide and presenting the team's coaches with bulk discounts and frequency discounts.
Methods.
Ads are everywhere online and for H2OCC, ads on sites that competitive swimmers frequently use will reach the largest percentage of the target market and come at the lowest cost. Word of mouth is free and will come as the market increases.
Website Design
Competitor site design.
Competitor sites are simple and easy to navigate and like almost any product site today have categories and a search tool, however, when entering into a category all options are shown.
Implementation and Design.
Categories and a Search tool are a necessity for a product site though in addition to the search option gender can be entered as well, centralizing on the products that are for you. In addition to gender options people can become members, this means they can enter information about themselves that would help remove unneeded products from their searches. Being a member will also earn discounts and enable them a page for recommended items.
Competitor sites are simple and easy to navigate and like almost any product site today have categories and a search tool, however, when entering into a category all options are shown.
Implementation and Design.
Categories and a Search tool are a necessity for a product site though in addition to the search option gender can be entered as well, centralizing on the products that are for you. In addition to gender options people can become members, this means they can enter information about themselves that would help remove unneeded products from their searches. Being a member will also earn discounts and enable them a page for recommended items.
Base of Operations
Location, Location, Location.
H2OCC plans on being based out of Florida.
Why.
With Florida being one of the southern most states it rarely sees snow and is warm enough that most teams will not change their training regime. Many teams in Florida are very large with hundreds of members, essentially being the largest of the target market. With projected expansion, another base could be built out of California, placed near teams of equal size as the ones from Florida
H2OCC plans on being based out of Florida.
Why.
With Florida being one of the southern most states it rarely sees snow and is warm enough that most teams will not change their training regime. Many teams in Florida are very large with hundreds of members, essentially being the largest of the target market. With projected expansion, another base could be built out of California, placed near teams of equal size as the ones from Florida
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